@incollection{TroppWeinacht2022,
  author    = {J{\"o}rg Tropp and Stefan Weinacht},
  title     = {Media Brand Management},
  booktitle = {Handbook of Media and Communication Economics},
  series    = {a European Perspective},
  editor    = {Jan Krone and Tassilo Pellegrini},
  year      = {2022},
}