@article{Frohne2020,
  author    = {Julia Frohne},
  title     = {Brand Purpose in aller Munde. Was gilt es in der werthaltigen Kommunikation von Marken zu beachten?},
  journal   = {Transfer – Zeitschrift f{\"u}r Kommunikation und Markenmanagement},
  volume    = {66},
  number    = {2},
  pages     = {28 -- 35},
  year      = {2020},
}