@incollection{TroppWeinacht2021,
  author    = {J{\"o}rg Tropp and Stefan Weinacht},
  title     = {Management von Medienmarken},
  booktitle = {Handbuch Medien{\"o}konomie. Band 1},
  editor    = {Jan Krone and Tassilo Pellegrini},
  isbn      = {978-3-658-09591-8},
  year      = {2021},
}