@article{KerkaKriegesmannSchweringetal.2018,
  author    = {Friedrich Kerka and Bernd Kriegesmann and Markus G. Schwering and Frank Striewe},
  title     = {„Customer Insights“ - den unentdeckten Kundenw{\"u}nschen auf der Spur},
  journal   = {Business und Innovation},
  volume    = {2},
  number    = {3},
  pages     = {16 -- 23},
  year      = {2018},
}