@article{EvanschitzkyRamaseshanWoisetschlaegeretal.2018,
  author    = {Heiner Evanschitzky and B. Ramaseshan and David M. Woisetschl{\"a}ger and Verena Richelsen and Markus Blut and Christof Backhaus},
  title     = {Consequences of Customer Loyality to the Loyality Program and to the Company},
  journal   = {Journal of the Academy of Marketing Science},
  volume    = {40},
  number    = {5},
  pages     = {625 -- 638},
  doi       = {10.1007/s11747-011-0272-3},
  year      = {2018},
}