TY  - CHAP
A1  - Weinacht, Stefan
A2  - Siegert, Gabriele
A2  - Förster, Kati
A2  - Chan-Olmsted, Sylvia M.
A2  - Ots, Mart
T1  - Marketing Communication of Media Brands: A Literature Review
T2  - Handbook of Media Branding
Y1  - 2015
UR  - https://whge.opus.hbz-nrw.de/frontdoor/index/index/docId/1840
SN  - 978-3-319-18235-3
SP  - 231
EP  - 249
PB  - Springer International Publ.
CY  - Cham [u.a.]
ER  -