@incollection{TroppWeinacht2018,
  author    = {J{\"o}rg Tropp and Stefan Weinacht},
  title     = {Management von Medienmarken},
  booktitle = {Handbuch Medien{\"o}konomie},
  editor    = {Jan Krone and Tassilo Pellegrini},
  isbn      = {978-3-658-09632-8},
  doi       = {https://doi.org/10.1007/978-3-658-09632-8\_21-1},
  year      = {2018},
}