@inproceedings{Weinacht2018,
  author    = {Stefan Weinacht},
  title     = {Media brands and its marketing communication. Media branding view},
  booktitle = {Konferenz: The Evolution of Media Branding - Locating an Interdisciplinary Research Area. 6.-7. Februar 2014 in Z{\"u}rich},
  year      = {2018},
}