TY  - CONF
A1  - Weinacht, Stefan
T1  - Media brands and its marketing communication. Media branding view
T2  - Konferenz: The Evolution of Media Branding -
Locating an Interdisciplinary Research Area. 6.-7. Februar 2014 in Zürich
Y1  - 2014
UR  - https://whge.opus.hbz-nrw.de/frontdoor/index/index/docId/1873
ER  -