@incollection{Weinacht2018,
  author    = {Stefan Weinacht},
  title     = {Marketing Communication of Media Brands: A Literature Review},
  booktitle = {Handbook of Media Branding},
  editor    = {Gabriele Siegert and Kati F{\"o}rster and Sylvia M. Chan-Olmsted and Mart Ots},
  isbn      = {978-3-319-18235-3},
  doi       = {10.1007/978-3-319-18236-0\_16},
  year      = {2018},
}