@inproceedings{EvanschitzkyEitingWoisetschlaegeretal.2018,
  author    = {Heiner Evanschitzky and Alexander Eiting and David M. Woisetschl{\"a}ger and Verena Richelsen},
  title     = {How Customer Equity Drivers Affect Behavioral Intentions and Behaviour Over Time: An Empirical Assessment},
  booktitle = {The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World : Proceedings of the 2011 World Marketing Congress},
  editor    = {Colin Campbell},
  doi       = {10.1007/978-3-319-50008-9\_84},
  year      = {2018},
}