TY  - JOUR
A1  - Herling, Claudia
A1  - Becker, Katja
T1  - The Social Significance of Gender Codes in Current Web Design
T2  - Cubic Journal
N2  - The article highlights gender codes in design, particularly in web design, by means of current examples. Different aspects of gender-specific design are looked at in detail and their inherent problems discussed: on the one hand the development of a special solution (gender-specific for women), on the other hand, web design with reduced functionality and simplification of information (i.e. image representation) which sometimes even leads to a negation of technology. The article illustrates that gender codes and stereotypical role models can be embodied on different design levels of web design (use and artefact): in structure/navigation, in creative elements by the use of shape, colour and imagery and on a textual level. These design decisions have an impact on the power of users to act, their individual gender identity and the structural gender identity/social perception of gender. The article demonstrates that gender codes in current web design are very present and aims to sensitize the topic.
KW  - design process
KW  - gender-specific design
KW  - composition
KW  - gender-sensitive design
KW  - gender stereotypes
Y1  - 2019
UR  - https://whge.opus.hbz-nrw.de/frontdoor/index/index/docId/3284
UR  - https://nbn-resolving.org/urn:nbn:de:hbz:1010-opus4-32842
SN  - 2589-7098
IS  - 2 (Gender in Design – The GREAT Small. Other – Different – Willful)
SP  - 14
EP  - 31
ER  -