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Marketing Communication of Media Brands: A Literature Review

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Metadaten
Author:Stefan Weinacht
DOI:https://doi.org/10.1007/978-3-319-18236-0_16
ISBN:978-3-319-18235-3
Parent Title (English):Handbook of Media Branding
Publisher:Springer International Publ.
Place of publication:Cham [u.a.]
Editor:Gabriele Siegert, Kati Förster, Sylvia M. Chan-Olmsted, Mart Ots
Document Type:Part of a Book
Language:English
Date of Publication (online):2018/01/22
Year of first Publication:2015
Publishing Institution:Westfälische Hochschule Gelsenkirchen Bocholt Recklinghausen
Release Date:2018/01/22
First Page:231
Last Page:249
Departments / faculties:Fachbereiche / Informatik und Kommunikation
Licence (German):License LogoEs gilt das Urheberrechtsgesetz

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