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The State of New Work in the Information and Communication Industry: How Innovative Methods of Work Affect the Achievement of Organizational Goals.

  • The disruptive nature of the changing media landscape and technology-driven advances in communication have led to innovative ways of organizing work in the information and communication industry. This reorganization of work is reflected in the concept of New Work, which rethinks working concepts, styles, and employee behavior. Based on a survey among staff in the information and communication industry (n = 380), this study investigates the status quo of the implementation of New Work measures and their effectiveness in helping companies reach organizational goals. The results show that New Work measures are widely adopted although there is still unused potential. Moreover, the study demonstrates that the implementation of New Work measures supports companies in achieving New Work goals as well as overall organizational goals in the contexts of agile management, change management, internal communication, and evaluation.

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Author:Michael Johann, Stefan Weinacht, Leonie Brinkmann, Ralf Spiller
Parent Title (English):Digital Disruption and Media Transformation - How Technological Innovation Shapes the Future of Communication.
Publisher:Springer International Publishing
Place of publication:Berlin
Document Type:Part of a Book
Date of Publication (online):2023/10/26
Date of first Publication:2023/10/20
Publishing Institution:Westfälische Hochschule Gelsenkirchen Bocholt Recklinghausen
Release Date:2023/10/30
Tag:New Work, Information and Communication Industry, Innovation, Organizational Goals, Survey
First Page:229
Last Page:242
Departments / faculties:Fachbereiche / Informatik und Kommunikation
Dewey Decimal Classification:Sozialwissenschaften / Sozialwissenschaften, Soziologie
Licence (German):License LogoCreative Commons - Namensnennung

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