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The Social Significance of Gender Codes in Current Web Design

  • The article highlights gender codes in design, particularly in web design, by means of current examples. Different aspects of gender-specific design are looked at in detail and their inherent problems discussed: on the one hand the development of a special solution (gender-specific for women), on the other hand, web design with reduced functionality and simplification of information (i.e. image representation) which sometimes even leads to a negation of technology. The article illustrates that gender codes and stereotypical role models can be embodied on different design levels of web design (use and artefact): in structure/navigation, in creative elements by the use of shape, colour and imagery and on a textual level. These design decisions have an impact on the power of users to act, their individual gender identity and the structural gender identity/social perception of gender. The article demonstrates that gender codes in current web design are very present and aims to sensitize the topic.

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Author:Claudia Herling, Katja Becker
Parent Title (English):Cubic Journal
Document Type:Article
Date of Publication (online):2019/11/20
Year of first Publication:2019
Publishing Institution:Westfälische Hochschule Gelsenkirchen Bocholt Recklinghausen
Release Date:2019/11/20
Tag:composition; design process; gender stereotypes; gender-sensitive design; gender-specific design
Issue:2 (Gender in Design – The GREAT Small. Other – Different – Willful)
First Page:14
Last Page:31
Departments / faculties:Fachbereiche / Informatik und Kommunikation
Licence (German):License LogoCreative Commons - Namensnennung - Keine Bearbeitung

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