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Journalism and Advertising. On the Separation of Editorial Content and Commercial Communication

  • The principle of separation between editorial content and commercial communication protects both the democratic and the commercial function of mass media. This article compiles all available statutory and professional regulations in Germany as an example of the various aspects of the principle of separation, such as the labeling obligation, the prohibition of paid content and tying transactions, as well as the handling of numerous forms of presentation of editorial advertising. Subsequently, the state of research is reported for the individual aspects of the principle of separation, in particular with regard to description and effect. Finally, proposed solutions for current application and desiderata are compiled.

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Author:Stefan Weinacht
Parent Title (German):Handbook of Media and Communication Economics
Publisher:Springer VS
Place of publication:Wiesbaden
Document Type:Part of a Book
Date of Publication (online):2022/08/02
Date of first Publication:2022/05/01
Publishing Institution:Westfälische Hochschule Gelsenkirchen Bocholt Recklinghausen
Release Date:2022/10/14
Tag:Commercial communication; Journalism; Marketing; Media ethics; Media law; Principle of separation
First Page:1
Last Page:42
Departments / faculties:Fachbereiche / Informatik und Kommunikation
Dewey Decimal Classification:Sozialwissenschaften / Sozialwissenschaften, Soziologie
Licence (German):License LogoEs gilt das Urheberrechtsgesetz

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