Digitalisierung für eine besucherorientierte Innenstadt?
- Thoughts about urban development via digital information channels and activators to increase visitor loyalty Online retailers and platforms use digital technologies of all kinds to offer customer-specific 24/7 services and have established new customer-centric, digitalized standards in retail and services. Cities can focus more strongly on the customer-oriented view. In addition to focusing on visitor types and journeys, digitalization can also help to make cities more vibrant.
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| Author: | Karin Küffmann, Lena Meickmann, Tobias Veith |
|---|---|
| Document Type: | Working Paper |
| Language: | German |
| Year of Completion: | 2025 |
| Year of first Publication: | 2025 |
| Publishing Institution: | Westfälische Hochschule Gelsenkirchen Bocholt Recklinghausen |
| Release Date: | 2025/07/02 |
| Pagenumber: | 12 S. |
| Departments / faculties: | Fachbereiche / Wirtschaft Gelsenkirchen |
| Licence (German): |  Creative Commons - Namensnennung - Nicht kommerziell - Weitergabe unter gleichen Bedingungen |
