„Customer Insights“ - den unentdeckten Kundenwünschen auf der Spur
| Author: | Friedrich Kerka, Bernd Kriegesmann, Markus G. Schwering, Frank Striewe |
|---|---|
| ISSN: | 1868-825X |
| Parent Title (German): | Business und Innovation |
| Publisher: | Springer |
| Place of publication: | Wiesbaden |
| Document Type: | Article |
| Language: | German |
| Date of Publication (online): | 2018/06/13 |
| Year of first Publication: | 2011 |
| Publishing Institution: | Westfälische Hochschule Gelsenkirchen Bocholt Recklinghausen |
| Release Date: | 2018/07/27 |
| Volume: | 2 |
| Issue: | 3 |
| First Page: | 16 |
| Last Page: | 23 |
| Departments / faculties: | Institute / Institut für Innovationsforschung und -management |
| Licence (German): |
