Marketing Communication of Media Brands: A Literature Review
Author: | Stefan Weinacht |
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DOI: | https://doi.org/10.1007/978-3-319-18236-0_16 |
ISBN: | 978-3-319-18235-3 |
Parent Title (English): | Handbook of Media Branding |
Publisher: | Springer International Publ. |
Place of publication: | Cham [u.a.] |
Editor: | Gabriele Siegert, Kati Förster, Sylvia M. Chan-Olmsted, Mart Ots |
Document Type: | Part of a Book |
Language: | English |
Date of Publication (online): | 2018/01/22 |
Year of first Publication: | 2015 |
Publishing Institution: | Westfälische Hochschule Gelsenkirchen Bocholt Recklinghausen |
Release Date: | 2018/01/22 |
First Page: | 231 |
Last Page: | 249 |
Departments / faculties: | Fachbereiche / Informatik und Kommunikation |
Licence (German): | Es gilt das Urheberrechtsgesetz |