Marketing Communication of Media Brands: A Literature Review
| Author: | Stefan Weinacht |
|---|---|
| DOI: | https://doi.org/10.1007/978-3-319-18236-0_16 |
| ISBN: | 978-3-319-18235-3 |
| Parent Title (English): | Handbook of Media Branding |
| Publisher: | Springer International Publ. |
| Place of publication: | Cham [u.a.] |
| Editor: | Gabriele Siegert, Kati Förster, Sylvia M. Chan-Olmsted, Mart Ots |
| Document Type: | Part of a Book |
| Language: | English |
| Date of Publication (online): | 2018/01/22 |
| Year of first Publication: | 2015 |
| Publishing Institution: | Westfälische Hochschule Gelsenkirchen Bocholt Recklinghausen |
| Release Date: | 2018/01/22 |
| First Page: | 231 |
| Last Page: | 249 |
| Departments / faculties: | Fachbereiche / Informatik und Kommunikation |
| Licence (German): |
