Media brands and its marketing communication. Media branding view
MetadatenAuthor: | Stefan Weinacht |
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Parent Title (German): | Konferenz: The Evolution of Media Branding -
Locating an Interdisciplinary Research Area. 6.-7. Februar 2014 in Zürich |
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Document Type: | Conference Proceeding |
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Language: | German |
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Date of Publication (online): | 2018/05/18 |
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Year of first Publication: | 2014 |
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Publishing Institution: | Westfälische Hochschule Gelsenkirchen Bocholt Recklinghausen |
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Release Date: | 2018/05/18 |
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Departments / faculties: | Fachbereiche / Informatik und Kommunikation |
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Licence (German): | Es gilt das Urheberrechtsgesetz |
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