In some industrialized German areas, as in the Ruhr-Area, the percentage of students with migrant background in primary education has overcome the 50 percentage limit with an increasing share in future, the overwhelming part of them with family from Turkey. A large share of those students attains the admission qualification to higher education from “Berufskollegs”, schools which focus on the combination of vocational skills and theoretical education. This migrant potential can primarily be tapped for additional students by universities of applied sciences which are embedded into their regions and dedicated to teaching. First, we show the approach to conceptualize culture and cultural specifics of migrants with Turkish background this project is based on. Second, we give an overview on the main actions of the project, systematically presented as a process leading students through the institution (“input, throughput, output”). Third, we frame the project by referring to principles of diversity management in general.