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Web advertisements are the primary financial source for many online services, but also for cybercriminals. Successful ad campaigns rely on good online profiles of their potential customers. The financial potentials of displaying ads have led to the rise of malware that injects or replaces ads on websites, in particular, so-called adware. This development leads to always further optimized and customized advertising. For these customization's, various tracking methods are used. However, only sparse work has gone into privacy issues emerging from adware. In this paper, we investigate the tracking capabilities and related privacy implications of adware and potentially unwanted programs (PUPs). Therefore, we developed a framework that allows us to analyze any network communication of the Firefox browser on the application level to circumvent encryption like TLS. We use this to dynamically analyze the communication streams of over 16,000 adware or potentially unwanted programs samples that tamper with the users' browser session. Our results indicate that roughly 37% of the requests issued by the analyzed samples contain private information and are accordingly able to track users. Additionally, we analyze which tracking techniques and services are used.
Measurement studies are essential for research and industry alike to understand the Web’s inner workings better and help quantify specific phenomena. Performing such studies is demanding due to the dynamic nature and size of the Web. An experiment’s careful design and setup are complex, and many factors might affect the results. However, while several works have independently observed differences in
the outcome of an experiment (e.g., the number of observed trackers) based on the measurement setup, it is unclear what causes such deviations. This work investigates the reasons for these differences by visiting 1.7M webpages with five different measurement setups. Based on this, we build ‘dependency trees’ for each page and cross-compare the nodes in the trees. The results show that the measured trees differ considerably, that the cause of differences can be attributed to specific nodes, and that even identical measurement setups can produce different results.