Informatik und Kommunikation
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Institut
Kommunikationswissenschaft
(2016)
Die wechselseitigen Beeinflussungen zwischen Werbungtreibenden und Journalist*innen werden auf Basis der empirischen Synchronisationsforschung dargestellt – mit Schwerpunkt auf Einflüsse durch Sonderwerbeformen der Online-Kommunikation. Die Argumentation richtet sich gegen eine Intensivierung der Beeinflussungsversuche. Sie spricht sich für kooperative und gekennzeichnete Produktentwicklungen aus, die zentrale Determinanten wie Personae oder Markenimages des beworbenen Produkts und des Mediums berücksichtigen. So wird der Trennungsgrundsatz eingehalten und der Charakter publizistischer Massenmedien respektiert.
Journalismus und Werbung. Zur Trennung von redaktionellen Inhalten und kommerzieller Kommunikation
(2022)
Der Trennungsgrundsatz zwischen redaktionellen Inhalten und kommerzieller Kommunikation schützt sowohl die Demokratie- wie auch die Werbeträgerfunktion von Massenmedien. Dieser Beitrag stellt für die diversen Aspekte des Trennungsgrundsatzes wie die Kennzeichnungspflicht, das Verbot von bezahlten Inhalten und Kopplungsgeschäften sowie die Handhabung zahlreicher Darstellungsformen redaktioneller Werbung alle verfügbaren gesetzlichen und standesrechtlichen Regelungen zusammen. Anschließend wird für die einzelnen Aspekte des Trennungsgrundsatzes der Stand der Forschung insbesondere hinsichtlich Beschreibung und Wirkung referiert. Schließlich werden Lösungsvorschläge für die aktuelle Anwendung und Desiderata zusammengetragen.
Journalism and Advertising. On the Separation of Editorial Content and Commercial Communication
(2022)
The principle of separation between editorial content and commercial communication protects both the democratic and the commercial function of mass media. This article compiles all available statutory and professional regulations in Germany as an example of the various aspects of the principle of separation, such as the labeling obligation, the prohibition of paid content and tying transactions, as well as the handling of numerous forms of presentation of editorial advertising. Subsequently, the state of research is reported for the individual aspects of the principle of separation, in particular with regard to description and effect. Finally, proposed solutions for current application and desiderata are compiled.
Die Kundenzeitschrift
(2010)
Die Kundenzeitschrift
(2010)
Triumph der Ästhetik
(2006)
Corporate Publishing
(2007)
Renewable and sustainable energy production by many small and distributed producers is revolutionizing the energy landscape as we know it. Consumers produce energy, making them to prosumers in the smart grid. The interaction between prosumers and other entities in the grid and the optimal utilization of new smart grid components (electric cars, freezers, solar panels, etc.) are crucial for the success of the smart grid. The Power Trading Agent Competition is an open simulation platform that allows researchers to conduct low risk studies in this new energy market. In this work we present Maxon16, an autonomous energy broker and champion of the 2016's Power Trading Agent Competition. We present the strategies the broker used in the final round and evaluate the effectiveness of the strategies by analyzing the tournament's results.
Management von Medienmarken
(2016)
Management von Medienmarken
(2020)
Media Brand Management
(2022)
The management of media brands faces challenges. In order to be able to point out possible solutions, this article first explains the concept and the nature of “media brands.” Subsequently, various theoretical approaches to the explanation of media brands and their management are presented. Regardless of theoretical preferences, it is important to keep in mind the brand-strategic complexity of media management that is subsequently described. Due to their specificity, special attention is paid to the basic strategic positioning options and to the communication management of media brands. In this way, the special features of media brand management become clear in comparison with other products and services.
This technical report is about the architecture and integration of commercial UAVs in Search and Rescue missions. We describe a framework that consists of heterogeneous UAVs, a UAV task planner, a bridge to the UAVs, an intelligent image hub, and a 3D point cloud generator. A first version of the framework was developed and tested in several training missions in the EU project TRADR.
This technical report is about the mission and the experience gained during the reconnaissance of an industrial hall with hazardous substances after a major fire in Berlin. During this operation, only UAVs and cameras were used to obtain information about the site and the building. First, a geo-referenced 3D model of the building was created in order to plan the entry into the hall. Subsequently, the UAVs were used to fly in the heavily damaged interior and take pictures from inside of the hall. A 360° camera mounted under the UAV was used to collect images of the surrounding area especially from sections that were difficult to fly into. Since the collected data set contained similar images as well as blurred images, it was cleaned from non-optimal images using visual SLAM, bundle adjustment and blur detection so that a 3D model and overviews could be calculated. It was shown that the emergency services were not able to extract the necessary information from the 3D model. Therefore, an interactive panorama viewer with links to other 360° images was implemented where the links to the other images depends on the semi dense point cloud and located camera positions of the visual SLAM algorithm so that the emergency forces could view the surroundings.