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Author
Frohne, Julia
(1)
Norwidat-Altmann, Brigitte
(1)
Scheytt, Oliver
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Keywords
Kulturmanagement
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Kultursponsoring
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Marketing
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Öffentlichkeitsarbeit
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Kultursponsoring. Leitfaden für kreative Allianzen
(2015)
Frohne, Julia
;
Norwidat-Altmann, Brigitte
;
Scheytt, Oliver
Das Lehrbuch behandelt folgende Themen: - strategisches und operatives Sponsoringmanagement - Sponsoringorganisation - steuerrechtliche Aspekte
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