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Media brands and its marketing communication. Media branding view

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Metadaten
Author:Stefan Weinacht
Parent Title (German):Konferenz: The Evolution of Media Branding - Locating an Interdisciplinary Research Area. 6.-7. Februar 2014 in Zürich
Document Type:Conference Proceeding
Language:German
Date of Publication (online):2018/05/18
Year of first Publication:2014
Publishing Institution:Westfälische Hochschule Gelsenkirchen Bocholt Recklinghausen
Release Date:2018/05/18
Departments / faculties:Fachbereiche / Informatik und Kommunikation
Licence (German):License LogoEs gilt das Urheberrechtsgesetz

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