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This report gives a brief overview to the state of the art of PEM fuel cell technology and a description of a newly developed fuel cell stack concept. One main research activity at the Westphalian Energy Institute of the Westphalian University of Applied Sciences is the development of PEM fuel cells, for which a range of different materials have been investigated for fuel cell pole plate construction. Whereas graphite is a material which has suitable properties concerning conductivity as well as manufacturing e.g. for milling, stainless steel foils are suitable for economical hydroforming processes. However, with steel coating is necessary to increase corrosion resistance as well as electrical conductivity. A new fuel cell stack design is currently under development using separated single fuel cells with hydraulic cell compression. The advantages of this stack concept are modularity, effective heat exchanging and constant, uniform cell compression which are further described in this work.
Gaining customer loyalty is an important goal of marketing, and loyalty programs are intended to help in reaching it. Research on loyalty programs suggests that customers differentiate between loyalty to a company and loyalty to a loyalty program, yet little is known about the consequences of these two types of loyalty. Therefore, our study intends to make two main contributions: (1) improving our understanding of the constructs “program loyalty” and “company loyalty”, (2) investigating the relative impact of the two types of loyalty on preference, intention, and purchase behavior for the case of a multi-firm loyalty program. Results indicate that company loyalty influences a customer’s choice to visit a particular provider and to prefer it over competitors, but it is not a strong predictor of purchase behavior. Conversely, program loyalty is a far more important driver of purchase behavior. This implies that company loyalty primarily attracts customers to a particular provider and program loyalty ensures that once inside the store, more money is spent.
Plädoyer für eine Diversifizierung des unternehmerischen Leitbildes in Forschung und Beratung
(2012)
Seit den 1980er Jahren erlangt der Vertrauensbegriff im organisationalen Kontext eine immer größer werdende Bedeutung. Dennoch sind die Einflussfaktoren, welche auf die unterschiedlichen Arten des organisationalen Vertrauens wirken, weitestgehend unbekannt. Daher sollen in diesem Beitrag durch qualitative und quantitative Methoden zunächst die unterschiedlichen organisationalen Rahmenbedingungen zweier verschiedeneer sozialer Dienstleister eufgezeigt werden. In einem weiteren Schritt sollen mittels quantitativer Methoden die Einflussfaktoren auf die unterschiedlichen Formen des Vertrauens in Organisationen dargestellt sowie Konsequenzen für die praktische Arbeit abgeleitet werden.