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Plädoyer für eine Diversifizierung des unternehmerischen Leitbildes in Forschung und Beratung
(2012)
Seit den 1980er Jahren erlangt der Vertrauensbegriff im organisationalen Kontext eine immer größer werdende Bedeutung. Dennoch sind die Einflussfaktoren, welche auf die unterschiedlichen Arten des organisationalen Vertrauens wirken, weitestgehend unbekannt. Daher sollen in diesem Beitrag durch qualitative und quantitative Methoden zunächst die unterschiedlichen organisationalen Rahmenbedingungen zweier verschiedeneer sozialer Dienstleister eufgezeigt werden. In einem weiteren Schritt sollen mittels quantitativer Methoden die Einflussfaktoren auf die unterschiedlichen Formen des Vertrauens in Organisationen dargestellt sowie Konsequenzen für die praktische Arbeit abgeleitet werden.
Nanofluids, defined as fluids containing suspended solid nanoparticles, are potential systems for utilization in biomedical applications. Magnetic Particle Imaging (MPI) uses superparamagnetic nanofluids, e.g. a colloidal suspension of iron oxide particles. In this work a new biocompatible nanofluid based on pure and stable ferromagnetic carbon is investigated. Although this material has a relatively small value of coercive magnetic field, it does exhibit a true ferromagnetic behavior up to 300 K. We present results obtained from numerical investigations performed to calculate the impact of a ferromagnetic magnetization to the MPI signal chain. Moreover, by modeling ferromagnetic magnetization we prove here the general suitability of ferromagnetic materials for MPI. Due to the low saturation magnetization, however, MPI for ferromagnetic carbon will be possible only in the near future when realistic concentrations of the nanofluid ferromagnetic carbon will be experimentally obtainable.
Gaining customer loyalty is an important goal of marketing, and loyalty programs are intended to help in reaching it. Research on loyalty programs suggests that customers differentiate between loyalty to a company and loyalty to a loyalty program, yet little is known about the consequences of these two types of loyalty. Therefore, our study intends to make two main contributions: (1) improving our understanding of the constructs “program loyalty” and “company loyalty”, (2) investigating the relative impact of the two types of loyalty on preference, intention, and purchase behavior for the case of a multi-firm loyalty program. Results indicate that company loyalty influences a customer’s choice to visit a particular provider and to prefer it over competitors, but it is not a strong predictor of purchase behavior. Conversely, program loyalty is a far more important driver of purchase behavior. This implies that company loyalty primarily attracts customers to a particular provider and program loyalty ensures that once inside the store, more money is spent.