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- Informatik und Kommunikation (118) (entfernen)
Kommunikationswissenschaft
(2016)
Journalismus und Werbung. Zur Trennung von redaktionellen Inhalten und kommerzieller Kommunikation
(2022)
Der Trennungsgrundsatz zwischen redaktionellen Inhalten und kommerzieller Kommunikation schützt sowohl die Demokratie- wie auch die Werbeträgerfunktion von Massenmedien. Dieser Beitrag stellt für die diversen Aspekte des Trennungsgrundsatzes wie die Kennzeichnungspflicht, das Verbot von bezahlten Inhalten und Kopplungsgeschäften sowie die Handhabung zahlreicher Darstellungsformen redaktioneller Werbung alle verfügbaren gesetzlichen und standesrechtlichen Regelungen zusammen. Anschließend wird für die einzelnen Aspekte des Trennungsgrundsatzes der Stand der Forschung insbesondere hinsichtlich Beschreibung und Wirkung referiert. Schließlich werden Lösungsvorschläge für die aktuelle Anwendung und Desiderata zusammengetragen.
Journalism and Advertising. On the Separation of Editorial Content and Commercial Communication
(2022)
The principle of separation between editorial content and commercial communication protects both the democratic and the commercial function of mass media. This article compiles all available statutory and professional regulations in Germany as an example of the various aspects of the principle of separation, such as the labeling obligation, the prohibition of paid content and tying transactions, as well as the handling of numerous forms of presentation of editorial advertising. Subsequently, the state of research is reported for the individual aspects of the principle of separation, in particular with regard to description and effect. Finally, proposed solutions for current application and desiderata are compiled.
Die Kundenzeitschrift
(2010)
Die Kundenzeitschrift
(2010)
Triumph der Ästhetik
(2006)
Corporate Publishing
(2007)
Management von Medienmarken
(2016)
Management von Medienmarken
(2020)
Media Brand Management
(2022)
The management of media brands faces challenges. In order to be able to point out possible solutions, this article first explains the concept and the nature of “media brands.” Subsequently, various theoretical approaches to the explanation of media brands and their management are presented. Regardless of theoretical preferences, it is important to keep in mind the brand-strategic complexity of media management that is subsequently described. Due to their specificity, special attention is paid to the basic strategic positioning options and to the communication management of media brands. In this way, the special features of media brand management become clear in comparison with other products and services.
This technical report is about the architecture and integration of commercial UAVs in Search and Rescue missions. We describe a framework that consists of heterogeneous UAVs, a UAV task planner, a bridge to the UAVs, an intelligent image hub, and a 3D point cloud generator. A first version of the framework was developed and tested in several training missions in the EU project TRADR.
360° UAV Flight in a collapse test setup at the German Resuce Robotik Center
This paper presents a novel approach to build consistent 3D maps for multi robot cooperation in USAR environments. The sensor streams from unmanned aerial vehicles (UAVs) and ground robots (UGV) are fused in one consistent map. The UAV camera data are used to generate 3D point clouds that are fused with the 3D point clouds generated by a rolling 2D laser scanner at the UGV. The registration method is based on the matching of corresponding planar segments that are extracted from the point clouds. Based on the registration, an approach for a globally optimized localization is presented. Apart from the structural information of the point clouds, it is important to mention that no further information is required for the localization. Two examples show the performance of the overall registration.