Informatik und Kommunikation
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Institute
Media Brand Management
(2022)
The management of media brands faces challenges. In order to be able to point out possible solutions, this article first explains the concept and the nature of “media brands.” Subsequently, various theoretical approaches to the explanation of media brands and their management are presented. Regardless of theoretical preferences, it is important to keep in mind the brand-strategic complexity of media management that is subsequently described. Due to their specificity, special attention is paid to the basic strategic positioning options and to the communication management of media brands. In this way, the special features of media brand management become clear in comparison with other products and services.
Hintergrund
Während der SARS-CoV-2-Pandemie ist es vorrangig, die Mitarbeiter vor Infektionsrisiken zu schützen und die Geschäftstätigkeit zu sichern. Neue Virusvarianten mit erhöhter Ansteckungsgefahr erfordern eine weiterentwickelte Risikostrategie.
Material und Methoden
Mehrere Standardmaßnahmen wie Tests, Isolierung und Quarantäne werden zu einer neuartigen Risikostrategie kombiniert. Epidemiologische Modellrechnungen und wissenschaftliche Erkenntnisse über den Verlauf der SARS-CoV-2-Infektiosität werden zur Optimierung dieser Strategie herangezogen. Das Verfahren ist in einem einfach zu bedienenden Rechner auf Excel-Basis implementiert.
Aufbau in der Praxis und Ergebnisse
Alternative Maßnahmenkombinationen und praktische Aspekte werden erörtert. Anhand von Beispielrechnungen wird die Wirkung der diskutierten Maßnahmen demonstriert.
Schlussfolgerung
Der aus diesen Grundlagen abgeleitete Quarantäne-Rechner ermöglicht es auch Nicht-Fachleuten, eine differenzierte Risikoanalyse durchzuführen und optimierte Maßnahmen einzuleiten. Gezielte Prüfroutinen und alternative Maßnahmen sichern die Personalverfügbarkeit.
Wie wählen Nachrichtenmedien aus, worüber sie berichten? Dieser Frage versuchen Nachrichtenwertforschende seit vielen Jahren auf den Grund zu gehen. Die Nachrichtenwertforschung ist eine der traditionsreichsten Forschungsrichtungen der Journalismusforschung, die bis zum heutigen Tag aktuell ist. Begründet wurde sie bereits in den 1920er-Jahren von Walter Lippmann, internationale Bekanntheit erfuhr sie durch Johan Galtung und Mari Holmboe Ruge, die 1965 eine Liste von Nachrichtenfaktoren entwickelten und diese empirisch überprüften. Es folgten unzählige empirische Untersuchungen zu diesem Thema, die sich an einer Weiterentwicklung der Theorie versuchten. Der vorliegende Beitrag gibt einen Überblick über die Entwicklungsgeschichte der Nachrichtenwertforschung und skizziert, was Forschende heutzutage an der Thematik interessiert.
Journalism and Advertising. On the Separation of Editorial Content and Commercial Communication
(2022)
The principle of separation between editorial content and commercial communication protects both the democratic and the commercial function of mass media. This article compiles all available statutory and professional regulations in Germany as an example of the various aspects of the principle of separation, such as the labeling obligation, the prohibition of paid content and tying transactions, as well as the handling of numerous forms of presentation of editorial advertising. Subsequently, the state of research is reported for the individual aspects of the principle of separation, in particular with regard to description and effect. Finally, proposed solutions for current application and desiderata are compiled.
Journalismus und Werbung. Zur Trennung von redaktionellen Inhalten und kommerzieller Kommunikation
(2022)
Der Trennungsgrundsatz zwischen redaktionellen Inhalten und kommerzieller Kommunikation schützt sowohl die Demokratie- wie auch die Werbeträgerfunktion von Massenmedien. Dieser Beitrag stellt für die diversen Aspekte des Trennungsgrundsatzes wie die Kennzeichnungspflicht, das Verbot von bezahlten Inhalten und Kopplungsgeschäften sowie die Handhabung zahlreicher Darstellungsformen redaktioneller Werbung alle verfügbaren gesetzlichen und standesrechtlichen Regelungen zusammen. Anschließend wird für die einzelnen Aspekte des Trennungsgrundsatzes der Stand der Forschung insbesondere hinsichtlich Beschreibung und Wirkung referiert. Schließlich werden Lösungsvorschläge für die aktuelle Anwendung und Desiderata zusammengetragen.
Kompensationsgeschäfte sind als Kopplungsgeschäfte medienrechtlich verboten. Laut Berichten von Praktiker*innen sind sie jedoch alltägliches Werkzeug im Austausch zwischen Journalist*innen und Verlagen einerseits sowie PR-Akteur*innen und Werbungtreibenden andererseits. Auf Grundlage kommunikationswissenschaftlicher, medienrechtlicher und betriebswirtschaftlicher Literatur sowie einer Befragung von 37 Expert*innen aus der Kommunikationsbranche wird untersucht, welche Formen von Kompensationsgeschäften in der Praxis existieren und welche Rolle Kompensationsgeschäfte im Wechselverhältnis von Öffentlichkeitsarbeit und Journalismus spielen. In der alltäglichen Berufspraxis mancher Branchen und Redaktionen werden im Ergebnis mit großer Selbstverständlichkeit Kompensationsgeschäfte genutzt. Daher wird nach einem definitorischen Abgleich von Induktionen, Adaptionen und Kompensationen eine Erweiterung des Intereffikationsmodells vorgeschlagen.
Der Datenjournalismus wird gleichermaßen stark in der Nachrichtenbranche beobachtet und in der Journalismusforschung reflektiert. Dieser Beitrag beschreibt das Phänomen zunächst im Kontext des Megatrends der Automatisierung des Journalismus. Anschließend wird die erste Trendstudie zum Da-tenjournalismus in Deutschland vorgestellt: Die Berufsfeldstudie war 2012 und 2019 im Feld. Die ge-wählten Items ermöglichen einen Längsschnitt-Vergleich der Entwicklung des Datenjournalismus. Bei einem Vergleich mit den nationalen Daten der „Worlds of Journalism Study“ werden weitere Gemein-samkeiten und Unterschiede deutlich. Die Ergebnisse zeigen, dass sich der Datenjournalismus in Deutschland zunehmend institutionalisiert hat und Datenjournalist:innen sich stark einem investigati-ven politischen Journalismus verpflichtet fühlen.
Robot arms are one of many assistive technologies used by people with motor impairments. Assistive robot arms can allow people to perform activities of daily living (ADL) involving grasping and manipulating objects in their environment without the assistance of caregivers. Suitable input devices (e.g., joysticks) mostly have two Degrees of Freedom (DoF), while most assistive robot arms have six or more. This results in time-consuming and cognitively demanding mode switches to change the mapping of DoFs to control the robot. One option to decrease the difficulty of controlling a high-DoF assistive robot arm using a low-DoF input device is to assign different combinations of movement-DoFs to the device’s input DoFs depending on the current situation (adaptive control). To explore this method of control, we designed two adaptive control methods for a realistic virtual 3D environment. We evaluated our methods against a commonly used non-adaptive control method that requires the user to switch controls manually. This was conducted in a simulated remote study that used Virtual Reality and involved 39 non-disabled participants. Our results show that the number of mode switches necessary to complete a simple pick-and-place task decreases significantl when using an adaptive control type. In contrast, the task completion time and workload stay the same. A thematic analysis of qualitative feedback of our participants suggests that a longer period of training could further improve the performance of adaptive control methods.
Nowadays, robots are found in a growing number of areas where they collaborate closely with humans. Enabled by lightweight materials and safety sensors, these cobots are gaining increasing popularity in domestic care, where they support people with physical impairments in their everyday lives. However, when cobots perform actions autonomously, it remains challenging for human collaborators to understand and predict their behavior, which is crucial for achieving trust and user acceptance. One significant aspect of predicting cobot behavior is understanding their perception and comprehending how they “see” the world. To tackle this challenge, we compared three different visualization techniques for Spatial Augmented Reality. All of these communicate cobot perception by visually indicating which objects in the cobot’s surrounding have been identified by their sensors. We compared the well-established visualizations Wedge and Halo against our proposed visualization Line in a remote user experiment with participants suffering from physical impairments. In a second remote experiment, we validated these findings with a broader non-specific user base. Our findings show that Line, a lower complexity visualization, results in significantly faster reaction times compared to Halo, and lower task load compared to both Wedge and Halo. Overall, users prefer Line as a more straightforward visualization. In Spatial Augmented Reality, with its known disadvantage of limited projection area size, established off-screen visualizations are not effective in communicating cobot perception and Line presents an easy-to-understand alternative.
360° UAV Flight in a collapse test setup at the German Resuce Robotik Center
360° Camera at a small UAV
(2021)
Durch Panoramen in Kombination mit dem ORB-SLAM ist ein schnelles Tracking möglich, liefert jedoch ausschließlich spärliche Daten. Durch die Kombination mit einem neuronalen Netz soll der SLAM Algorithmus zu einem RGBD-SLAM erweitert werden, um ein besseres Tracking und eine dichtere Punktwolke zu gewährleisten.
At the beginning of the pandemic in Feb. 2020 I had a little time and wanted to do something new i.e. bring my 3D printer, AI and computer science together somehow. The result is a printed portrait with a lot of computer science. Using style transfer I transferred the etching style of a Göthe portrait to a young girl I call Carolin. By means of image processing I made a black and white picture out of it. Then, using the problem of the traveling salesman, each black point in the picture is interpreted as a city and the whole picture is drawn by only one line. Since this line is very long, it is optimized and shortened by a so-called simulated annealing algorithm. The result is printed in 5 layers on a 3D printer.
This technical report is about the architecture and integration of very small commercial UAVs (< 40 cm diagonal) in indoor Search and Rescue missions. One UAV is manually controlled by only one single human operator delivering live video streams and image series for later 3D scene modelling and inspection. In order to assist the operator who has to simultaneously observe the environment and navigate through it we use multiple deep neural networks to provide guided autonomy, automatic object detection and classification and local 3D scene modelling. Our methods help to reduce the cognitive load of the operator. We describe a framework for quick integration of new methods from the field of Deep Learning, enabling for rapid evaluation in real scenarios, including the interaction of methods.
This technical report is about the mission and the experience gained during the reconnaissance of an industrial hall with hazardous substances after a major fire in Berlin. During this operation, only UAVs and cameras were used to obtain information about the site and the building. First, a geo-referenced 3D model of the building was created in order to plan the entry into the hall. Subsequently, the UAVs were used to fly in the heavily damaged interior and take pictures from inside of the hall. A 360° camera mounted under the UAV was used to collect images of the surrounding area especially from sections that were difficult to fly into. Since the collected data set contained similar images as well as blurred images, it was cleaned from non-optimal images using visual SLAM, bundle adjustment and blur detection so that a 3D model and overviews could be calculated. It was shown that the emergency services were not able to extract the necessary information from the 3D model. Therefore, an interactive panorama viewer with links to other 360° images was implemented where the links to the other images depends on the semi dense point cloud and located camera positions of the visual SLAM algorithm so that the emergency forces could view the surroundings.
Die wechselseitigen Beeinflussungen zwischen Werbungtreibenden und Journalist*innen werden auf Basis der empirischen Synchronisationsforschung dargestellt – mit Schwerpunkt auf Einflüsse durch Sonderwerbeformen der Online-Kommunikation. Die Argumentation richtet sich gegen eine Intensivierung der Beeinflussungsversuche. Sie spricht sich für kooperative und gekennzeichnete Produktentwicklungen aus, die zentrale Determinanten wie Personae oder Markenimages des beworbenen Produkts und des Mediums berücksichtigen. So wird der Trennungsgrundsatz eingehalten und der Charakter publizistischer Massenmedien respektiert.
This Article introduces two research projects towards assistive robotic arms for people with severe body impairments. Both projects aim to develop new control and interaction designs to promote accessibility and a better performance for people with functional losses in all four extremities, e.g. due to quadriplegic or multiple sclerosis. The project MobILe concentrates on using a robotic arm as drinking aid and controlling it with smart glasses, eye-tracking and augmented reality. A user oriented development process with participatory methods were pursued which brought new knowledge about the life and care situation of the future target group and the requirements a robotic drinking aid needs to meet. As a consequence the new project DoF-Adaptiv follows an even more participatory approach, including the future target group, their family and professional caregivers from the beginning into decision making and development processes within the project. DoF-Adaptiv aims to simplify the control modalities of assistive robotic arms to enhance the usability of the robotic arm for activities of daily living. lo decide on exemplary activities, like eating or open a door, the future target group, their family and professional caregivers are included in the decision making process. Furthermore all relevant stakeholders will be included in the investigation of ethical, legal and social implications as well as the identification of potential risks. This article will show the importance of the participatory design for the development and research process in MobILe and DoF-Adaptiv.
Recommendations for the Development of a Robotic Drinking and Eating Aid - An Ethnographic Study
(2021)
Being able to live independently and self-determined in one’s own home is a crucial factor or human dignity and preservation of self-worth. For people with severe physical impairments who cannot use their limbs for every day tasks, living in their own home is only possible with assistance from others. The inability to move arms and hands makes it hard to take care of oneself, e.g. drinking and eating independently. In this paper, we investigate how 15 participants with disabilities consume food and drinks. We report on interviews, participatory observations, and analyzed the aids they currently use. Based on our findings, we derive a set of recommendations that supports researchers and practitioners in designing future robotic drinking and eating aids for people with disabilities.
Background: Priority during the SARS-CoV2 pandemic is that employees need to be protected from infection risks and business activities need to be ensured. New virus variants with increased infection risks require an evolved risk strategy.
Material and methods: Several standard measures such as testing, isolation and quarantine are com-bined to a novel risk strategy. Epidemiological model calculations and scientific knowledge about the course of SARS-CoV2 infectivity are used to optimize this strategy. The procedure is implemented in an easy-to-use calculator based on Excel.
Layout in practice and results: Alternative combinations of measures and practical aspects are dis-cussed. Example calculations are used to demonstrate the effect of the discussed measures.
Conclusion: That quarantine calculator derived from these principles enables even non-specialists to perform a differentiated risk analysis and to introduce optimized measures. Targeted testing routines and alternative measures ensure staff availability.
Management von Medienmarken
(2020)
We investigate the possibility to use update propagation methods for optimizing the evaluation of continuous queries. Update propagation allows for the efficient determination of induced changes to derived relations resulting from an explicitly performed base table update. In order to simplify the computation process, we propose the propagation of updates with different degrees of granularity which corresponds to an incremental query evaluation with different levels of accuracy. We show how propagation rules for diferent update granularities can be systematically derived, combined and further optimized by using Magic Sets. This way, the costly evaluation of certain subqueries within a continuous query can be systematically circumvented allowing for cutting down on the number of pipelined tuples considerably.
Background: Emotions play a central role in mental disorder and especially in depression. They are sensed in the body, and it has recently been shown in healthy participants that these sensations can be differentiated between emotions. The aim of the current study was to assess bodily sensations for basic emotions induced by emotion eliciting pictures in depression.
Methods: 30 healthy controls (HC), 30 individuals suffering from Major depressive disorder (MDD) without medication use (MDDnm) and 30 individuals with MDD with medication use (MDDm) were shown emotional and neutral pictures and were asked to paint areas in an empty body silhouette where they felt an increase or decrease in activation. Body sensation maps were then calculated and statistical pattern recognition applied.
Results Results indicated statistically separable activation patterns for all three groups. MDDnm showed less overall activation than HCs, especially in sadness and fear, while MDDm showed stronger deactivation for all emotions than the other two groups.
Conclusions: We could show that emotion experience was associated with bodily sensations that are weaker in depression than in healthy controls and that antidepressant medication was correlated with an increased feeling of bodily deactivation.
Results give insights into the relevance for clinicians to acknowledge bodily sensations in the treatment of depression.
Wie können mit Luftbildaufnahmen 3D Modelle generiert werden?
- Planen von kreisförmigen und einen rasterförmigen Flug Trajektorien.
- Autonomes Abfliegen und Aufnahme der Bilder
- Verortung der Bilder mittels GPS und Structure from Motion Algorithmen.
- Generierung von 3D Modellen mithilfe von Multi-View Stereo Algorithmen.
9 Panoramen, das erste ist aus größerer Höhe aufgenommen und enthält im Himmel eine Karte mit den Positionen der aufgenommenen Punkte (gelb). Das aktuelle Bild ist im Fadenkreuz (rot). Zusätzlich noch ein paar Details zu dem aktuellen Punkt. Jedes Panorama ist 10 Sekunden lang.
Zum Betrachten die höchste Auflösungsstufe wählen und die Pausetaste verwenden. Mit dem gedrückten linken Button kann man sich im Bild bewegen.
