Wirtschaft und Informationstechnik Bocholt
Analysis of future development opportunities for OIS (Office Information Systems) methods and tools.
(1992)
This introduction to a special issue about concepts and facets of entrepreneurial diversity serves as a starting point for further discussion and research in this field. For this purpose, we provide information about the roots of the study of diversity and current trends in entrepreneurship research and present a frame for (researching) entrepreneurial diversity. Additionally, we briefly summarize the three papers selected for inclusion in this special issue. Together, they offer insights into the intersections of different diversity dimensions, personality as a deep dimension of team composition, and a general critical reflection on the conceptualization of entrepreneurial diversity. Taken together, the papers in this special issue present new findings and contribute to further advancing the long overdue research on and discussion about diversity in the field of entrepreneurship.
Gaining customer loyalty is an important goal of marketing, and loyalty programs are intended to help in reaching it. Research on loyalty programs suggests that customers differentiate between loyalty to a company and loyalty to a loyalty program, yet little is known about the consequences of these two types of loyalty. Therefore, our study intends to make two main contributions: (1) improving our understanding of the constructs “program loyalty” and “company loyalty”, (2) investigating the relative impact of the two types of loyalty on preference, intention, and purchase behavior for the case of a multi-firm loyalty program. Results indicate that company loyalty influences a customer’s choice to visit a particular provider and to prefer it over competitors, but it is not a strong predictor of purchase behavior. Conversely, program loyalty is a far more important driver of purchase behavior. This implies that company loyalty primarily attracts customers to a particular provider and program loyalty ensures that once inside the store, more money is spent.
We study the dynamics of a quantum two-state system driven through an avoided crossing under the influence of a super-Ohmic environment. We determine the Landau–Zener probability employing the numerical exact quasi-adiabatic path integral and a Markovian weak coupling approach. Increasing the driving time in the numerical protocol, we find converged results which shows that super-Ohmic environments only influence the Landau Zener probability within a finite crossing time window. This crossing time is qualitatively determined by the environmental cut-off energy. At weak coupling, we show that the Markovian weak coupling approach provides an accurate description. Since pure dephasing of a super-Ohmic bath is non-Markovian, this highlights that pure dephasing hardly influences the Landau–Zener probability. The finite crossing time window, thus, results from the suppression of relaxation once the energy splitting exceeds the environmental cut-off energy.