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There is a strongly held belief that if companies can direct their marketing activities to improve customer attitudes and intentions, it will impact on purchase behaviors. Departing from complementary yet sometimes conflicting findings of the current literature, we intend to contribute to the literature by answering two related questions. First, we investigate drivers of loyalty intention over time, and by so doing try to better understand loyalty formation. Second, once we understand loyalty formation, we assess the impact of loyalty on different aspects of purchase behavior, considering temporal effects. Therefore, we develop a consumption-system model which assumes that perceptions, intention, and the impact of perceptions and intention on behavior in one period serve as anchors for the same constructs in a subsequent period, implying a pattern of repeated consumption over time.
Using 3SLS regression analysis, results of a large-scale study using survey data from a sample of 2,478 customers from two points in time and purchase data gathered over a 30-month period suggest interesting findings on the two aforementioned questions:
Considering the first question, we find strong support for customer equity drivers directly influencing loyalty. Moreover, we see evidence for loyalty formation as a consumption-system as equity drivers and loyalty intention of one period are significant predictors of the same constructs in the next period.
Addressing the second research question is less straightforward. We find a significant impact of loyalty intention only for purchase frequency, but not for future sales and average receipt. This suggests that in a retailing context, the amount spent depends to a larger extent on actual needs and not on loyalty intention. Loyalty intention seems to be a more appropriate lead indicator for the frequency of store visits. For most categories, repurchase intention will not necessarily be related to higher sales. On the contrary, higher future sales are more likely to depend on the retailer’s ability to cross- and up-sell to its customers. In all, we need to acknowledge that the strongest predictor of future behavior is, in fact, past behavior.
These results question some of the strongly held beliefs of relationship marketing and its impact on actual behavior. Effects might not be as simple as they appear at first, i.e., temporal interplay between constructs. Moreover, it seems that inertia is more important than some marketing research tends to acknowledge. We would therefore suggest a more detailed investigation of customers’ initial choice behavior. If, in fact, inertia is the driving force behind purchase behavior, companies need to augment their emphasis on increasing initial customer contact and, accordingly, on initial product trial. This is somewhat counter-intuitive from a relationship marketing perspective, because that stream of research largely suggests the advantage of retaining customers rather than acquiring new ones. While we are not denying the importance of customer retention, it seems that companies are already fairly successful in doing so – the strong inertia effect confirms that. Hence, customer retention might not be the best strategy to differentiate in the market. Perhaps companies can better differentiate by excelling in customer acquisition. This, however, would have a significant impact on how marketing budgets should be spent by companies trying to reach sustained success. It might be time for re-balancing customer acquisition and customer retention.
Broadening the Target Group for Higher education in Germany: A Case Study on Diversity Management
(2011)
In some industrialized German areas, as in the Ruhr-Area, the percentage of students with migrant background in primary education has overcome the 50 percentage limit with an increasing share in future, the overwhelming part of them with family from Turkey. A large share of those students attains the admission qualification to higher education from “Berufskollegs”, schools which focus on the combination of vocational skills and theoretical education. This migrant potential can primarily be tapped for additional students by universities of applied sciences which are embedded into their regions and dedicated to teaching.
First, we show the approach to conceptualize culture and cultural specifics of migrants with Turkish background this project is based on.
Second, we give an overview on the main actions of the project, systematically presented as a process leading students through the institution (“input, throughput, output”).
Third, we frame the project by referring to principles of diversity management in general.
Diversity Management - an approach to use people of different ages as a resource in enterprises
(2003)
Segmentation of radio-angiographic images using morphological filters, thinning and region growing
(1997)
Improved Plasma Membrane Models as Test Systems for the Membrane
Disrupting Activity of Kalata B1
(2017)
The Unfitted Discontinuous Galerkin Method for Solving the EEG Forward Problem: A Second Order Study
(2016)
CoCoSpot: Clustering and recognizing botnet command and control channels using traffic analysis
(2017)
This experimental work deals with the preparation and investigation of PEM fuel cell electrodes, which are obtained using Graphene Related Material (GRM) serving as catalyst support material for platinum nanoparticles. The applied GRM belong to the group of carbon nanofibers and exhibits a helical-ribbon structure with dimensions of 50 nm in diameter and an average length up to a few µm. Furthermore, utilized GRM provide a superior graphitisation degree of about 100 %, which leads to both high corrosion resistance and low ohmic resistance. Material stability plays one of the main roles for long term fuel cell operation, whereby a great electrical catalyst contact combined with high specific surface area yields in high fuel cell performances.
Prior to GRM dispersion and deposition onto a gas diffusion layer, the graphene structures are functionalized by oxygen plasma treatment. Through this step, functional oxygen groups are generated onto the GRM outer surface providing an improved hydrophilic behaviour and facilitating the GRM suspension preparation. In addition, the oxygen groups act as anchors for platinum nanoparticles which are subsequently deposited onto the GRM surface through a pulse electrodeposition process.
Membrane electrode assemblies produced with the prepared electrodes are investigated in-situ in a PEM fuel cell test bench.
In this experimental work we present a novel electrolyzer system for the production of hydrogen and oxygen at high pressure levels without an additional mechanical compressor. Due to its control strategies, the operation conditions for this electrolyzer can be kept optimal for each load situation of the system. Furthermore, the novel system design allows for dynamic long-term operation as well as for easy maintainability. Therefore, the device meets the requirements for prospective power-to-gas applications, especially, in order to store excess energy from renewable sources. A laboratory scale device has been developed and high-pressure operation was validated. We also studied the long-term stability of the system by applying dynamic load cycles with load changes every 30 sec. After 80 h of operation the used membrane electrode assembly (MEA) was investigated by means of SEM, EDX and XRD analysis.
An energy economy with high share of renewable but volatile energy sources is dependent on storage strategies in order to ensure sufficient energy delivery in periods of e.g. low wind and/or low solar radiation. Hydrogen as environmental friendly energy carrier is thought to be an appropriate solution for large scale energy storage. In 2011 the NOW (national organisation for hydrogen in Germany) calculated the demand for hydrogen energy systems as positive (0.8 GW to 5.25 GW) and negative supply for varying power demand (0.68 to 4.3 GW) for the German energy economy in 2025. Due to its dynamic behaviour on load changes polymer electrolyte membrane fuel cells (PEMFC) as well as water electrolyser systems (PEMEL) can play a significant role for large scale hydrogen based storage systems. In this work a novel design concept for modular fuel cell and electrolyser stacks is presented with single cells in pockets surrounded by a hydraulic medium. This hydraulic medium introduces necessary compression forces on the membrane electrode assembly (MEA) of each cell within a stack. Furthermore, ideal stack cooling is achieved by this medium. Due to its modularity and scalability the modular stack design with hydraulic compression meets the requirements for large PEMFC as well as PEMEL units. Small scale prototypes presented in this work illustrate the potential of this design concept.
Membrane electrode assemblies (MEA) developed at the Westphalian Energy Institute for polymer electrolyte membrane fuel cells (PEMFC) are high tech systems containing various materials structured in nanoscale, at which electrochemical reactions occur on catalyst nano particle surfaces. For low reactance homogeneous compression of the MEA’s layers is necessary. A novel stack architecture for electrochemical cells, especially PEMFC as well as PEM electrolysers, has been developed according to achieve ideal cell operation conditions. Single cells of such a stack are inserted into flexible slots that are surrounded by hydraulic media. While operation the hydraulic media is pressurised which leads to an even compression and cooling of the stack’s cells. With this stack design it has been possible to construct a test facility for simultaneous characterisation of several MEA samples. As compression and temperature conditions of every single sample are equal, with the novel test system the effect of e.g. different electrode configurations can be investigated. Furthermore, the modular stack design leads to the development of hybrid energy applications combining fuel cells, electrolysers, batteries as well as metal hydride tanks in one system.
For this study gas diffusion electrodes (GDE) with low platinum loading are prepared for the application as anode in polymer electrolyte membrane fuel cell (PEMFC) systems based on hydraulic compression. As catalyst support material, carbon nanofibers (CNF) are investigated because of their high specific surface area and high graphitization degree. The electrode preparation is optimized by an economic and environmental friendly pre-treatment process in oxygen plasma. For GDE manufacture an ink containing oxygen plasma activated CNFs as well as hydrophilic polymer is used. After spray coating of this CNF ink on a graphitic substrate, platinum is deposited using the pulse plating technique. Preliminary results showed a considerable improvement of CNF dispersibility as well as an increased amount and an optimized morphology of the deposited platinum. Morphology and microstructure are observed by scanning electron microscopy as well as transmission electron microscopy. Platinum loading is determined by thermogravimetric analysis to be in the range of 0.01 mg cm-2 to 0.017 mg cm-2. Furthermore, MEAs are prepared from these GDEs and testing is performed in a novel modular fuel cell test stack based on hydraulic compression. Technical information about stack design and functions is given in this work.
This work deals with the preparation and investigation of PEM fuel cell electrodes, which are obtained using graphene related material (GRM) serving as catalyst support for platinum nanoparticles. Applied GRM are used for the preparation of suspensions in four distinct mixing ratios. Two sorts of GRM have been investigated: carbon nanofibers (CNF) and graphene oxide (GO). Utilized CNFs provide a superior graphitization degree of about 100%, which leads to both high corrosion resistance and low ohmic resistance in PEM fuel cells.
For electrode preparation a GRM containing layer serving as catalyst support is applied onto a gas diffusion layer (GDL). Prior to GRM suspension and deposition onto a GDL, the graphene structures are functionalized by plasma treatment. Due to this step, an improved hydrophilic behavior for facilitating suspension preparation is achieved. In addition, a subsequent platinum nanoparticle deposition by pulsed electrodeposition process is optimized.
In polymer electrolyte membrane fuel cells (PEMFC) noble metal nano particles are deposited on graphitic supports serving as electrocatalysts for devices with high power density. In this study anodes are analysed with low platinum loading of about 0.1 mg cm-2. These electrodes are prepared by carbon nano fibres (CNF) decorated with platinum nano particles. For electrode manufacturing two sorts of fibres, which are produced in an industrial scale, are used with different graphitisation degree and surface area. CNF layers are applied on commercially available graphitic substrate by spray coating which leads to a porous structure with high surface area. Subsequently, platinum deposition is achieved by pulsed electroplating for an improved platinum utilisation in PEMFC electrodes. Spray coating and platinum deposition are assisted by a previous oxygen plasma activation process. Prepared anode material is characterised by scanning electron microscopy (SEM), transmission electron microscopy (TEM), X-ray diffraction spectroscopy (XRD), X-ray fluorescence spectroscopy (XRF) and thermogravimetry (TGA). Electrochemical analyses (cyclic voltammetry and corrosion test) are carried out in 0.5 M sulphuric acid. The effect of graphitisation degree of carbon nano fibres on the performance of prepared electrodes is investigated in-situ in a PEM fuel cell test bench.
Platinum is one of the most effective electro catalysts for PEMFCs (proton exchange membrane fuel cells), but because of its prohibitive price, the use of this metal in industrial purposes is limited. As a consequence, during last years, several materials have been investigated, in order to obtain an efficient catalyst for both ORR (oxygen reduction reaction) and HOR (hydrogen oxidation reaction), which can replace the expensive platinum but preserving the same properties: high electrical conductivity, structural stability and good corrosion resistance. Moreover, one of the most important parameters for catalyst materials is the electrochemical surface area (real surface area), which has a strong influence on the reaction rate and also on the current density.
CNFs (carbon nanofibers) are considered to be a promising catalyst support material due to their unique characteristics, excellent mechanical, electrical and structural properties, high surface area and nevertheless, good interaction with platinum particles.
The possibility of preparing CNFs decorated with platinum by electrochemical methods was tested, using a hexachloroplatinic solution bath. The experiments were carried out with the aid of a Potentiostat/Galvanostat MMate 510, in a three – electrode cell.
The aim of the present work was to determine the electrochemical surface area of the CNFs – Pt catalysts, using an electrochemical method. The obtained results correlate very well with the particles size and distribution of platinum, analyzed by SEM (scanning electron microscopy) respectively with the quantity of deposited platinum determined by TG (thermo gravimetrical analyses). Cyclic voltammetry is a suitable method for estimation of the real surface area for catalyst particles.
In state of the art polymer electrolyte membrane fuel cells (PEMFC) rare and expensive platinum group metals (PGM) are used as catalyst material. Reduction of PGM in PEMFC electrodes is strongly required to reach cost targets for this technology. An optimal catalyst utilisation is achieved in the case of nano-structured particles supported on carbon material with a large specific surface area. In this study, graphitic material in form of carbon nanofibres (CNFs) is decorated with platinum (Pt) particles serving as catalyst material for PEMFC electrodes with low Pt loading. For electrode preparation CNFs have been previously activated by means of radio frequency induced oxygen plasma. This kind of treatment results in formation of functional groups on the CNF’s surface which directly influences the characteristics of subsequent Pt particle deposition. Different plasma parameters (plasma power, gas flow or exposure time) have to be set in order to achieve formation of oxygen containing functional groups (hydroxylic, carboxylic or carbonylic) on the CNF’s surface. In the frame of this experimental work, electrodes are investigated in respect of optimal morphology, microstructure as well as electrochemical properties. Therefore, samples were characterised by means of scanning electron microscopy combined with energy dispersive X-ray analysis, transmission electron microscopy, thermogravimetry, X-ray diffraction, X-ray fluorescence as well as polarisation measurements.
To further increase platinum utilisation in PEM fuel cells CNFs are investigated as catalyst support material due to the CNF’s high specific surface area. Furthermore, CNFs provide suitable properties concerning corrosion resistance as well as electrical conductivity in contrast to conventional carbon supports.
This work presents the results of an electrode preparation procedure based on O2 plasma activated CNFs. The plasma treatment leads to CNF dispersibility in alcohol/water for a spray coating process. Furthermore, O2 plasma activation enhances metal deposition on the CNF’s surface. Pulse plating procedure as well as wet chemical metal synthesis have been used for particle deposition. For pulse plating a potentiostat/galvanostat type MMates 510 AC from Materials Mates, Italy has been used. Electrode morphology has been determined in SEM type XL 30 ESEM from Philips, The Netherlands.
Since the 1980’s, against the backdrop of global warming and the decline of conventional energy resources, low emission and renewable energy systems have gotten into the focus of politics as well as research and development. In order to decrease the emission of greenhouse gases Germany intents to generate 80% of its electrical energy from renewable and low emission sources by 2050. For low emission electricity generation hydrogen operated fuel cells are a potential solution. However, although fuel cell technology has been well known since the 19th century cost effective materials are needed to achieve a breakthrough in the market.
Proton Exchange Membrane Fuel Cells with Carbon Nanotubes as Electrode Material
At the Westphalian Energy Institute of the Wesphalian University of Applied Sciences one main focus is on the research of proton exchange membrane fuel cells (PEMFC). PEMFC membrane electrode assemblies (MEA) consist of a polymer membrane with electrolytic properties covered on both sides by a catalyst layer (CL) as well as a porous and electrical conductive gas diffusion layer (GDL).
For PEMFC carbon nanotubes (CNT) have ideal properties as electrode material concerning electrical conductivity, oxidation resistance and media transport. CNTs are suitable for the use as catalyst support material within the CL due to their large surface in comparison to conventional carbon supports. Furthermore, oxygen plasma treated CNTs show electrochemical activity referred to hydrogen adsorption and desorption, which has been shown by cyclic voltammetry in 0.5 M sulfuric acid solution. According to the PEMFCs anode a GDL coated with oxygen plasma activated CNTs has promising properties to significantly reduce catalyst content (e.g. platinum) of the anodic CL.
The membrane electrode assemblies (MEA) for polymer electrolyte membrane fuel cells (PEMFC) developed at the Westphalian Energy Institute are based on oxygen plasma activated carbon nanotubes (CNT) doped with platinum particles. For electrode preparation an ink is used containing the activated CNTs as well as hydrophobic and hydrophilic material in solved form. After this ink is sprayed onto a graphitic substrate platinum particles are deposited by pulse plating method, where the plasma activation enhances CNT dispersibility as well as platinum deposition. This materials mixture is structured in nanoscale with the aim to increase the catalyst particles’ specific surface. For low reactance at operation, homogeneous compression of the MEA’s layers is necessary within a PEMFC. A novel stack architecture for electrochemical cells, especially PEMFC as well as PEM electrolysers, has been developed in order to achieve ideal cell operation conditions. Single cells of such a stack are inserted into flexible slots that are surrounded by a hydraulic medium which is pressurised during operation in order to achieve an even compression and cooling of the stack’s cells. With this stack design it has been possible to construct a test facility for simultaneous characterisation of several MEA samples. As compression and temperature conditions of every single sample are the same, the effects of e.g. different electrode configurations can be investigated with the novel test system.